September 2020 Resource

Fishing Differently: Ministry Formation in the Marketplace
Fishing Differently: Ministry Formation in the Marketplace


Dr. Sidney S. Williams


Certa Publishing, Apopka, FL

Book Review By:

Melvin Amerson

Premise of the book:
Pastors and can make positive inroads into congregations by systematically listening, assessing the story of congregations with laity to move forward, and by doing ministry using new strategic approaches.

What this book does:
Fishing Differently is a compact resource written with new pastors and experienced laity of established congregations in mind, but provides insightful ideas and approaches to ministry for all pastors. The author draws from his vast experience as pastor and financial professional to develop The F.I.S.H. Principle. The principles consist of: Faith Capital, Intellectual Capital, Social Capital and Human Capital. The concept helps churches to establish or bridge a network of relationships based on resources, talents, and gifts the congregation possesses that can impact the community.


An Introduction to The F.I.S.H. Principle
Getting the First Year Right!
Marketplace Strategies for Funding Ministry
Faith Capital
Intellectual Capital
Social Capital
Human Capital
Measuring Success in Ministry

What are some important insights:
Dr. Williams uniquely integrates theology, pastoral experience, and business acumen to offer pastors and church leaders new approaches to ministry. Most importantly, “Building community takes time to nurture relationship, takes courage to be vulnerable, and takes establishing trust so congregations can grow in love, respect, and compassion for one another.” Pastors and church leaders have not generally recognized the importance of what the author calls, the F.I.S.H. Principles to grow churches, ministries, and communities.

Possibilities as a resource for churches:
Great resource for pastors, church leaders, and church planters who want to develop and integrate strong, effective ministry networks.

Melvin Amerson

Rev. Melvin Amerson is a member of the Texas Annual Conference and serves as a Resource Specialist/Area Representative at TMF. His experience and passion lie in encouraging and developing generous, faithful leaders and congregations.

Melvin is the author of Celebrating the Offering, Fruit for Celebrating the Offering and Stewardship in African American Churches: A New Paradigm, as well as several articles covering topics from generosity, leadership and visioning. Currently, he serves as a board member of the Ecumenical Stewardship Center and is a nationally-recognized generosity consultant known for his engaging presentations.

Melvin obtained a Bachelor of Business Administration degree from Texas A&M University in Corpus Christi, a Master of Divinity degree concentrating in Christian education from Gammon Theological Seminary in Atlanta, Georgia, an Executive Leadership certificate from Cornell University in Ithaca, New York and a certificate in Professional Fundraising from Boston University.