News and Press Releases

New logo for TMF

Austin, TX – October 13, 2021

TMF reveals updated branding to match evolving identity.

This new look reflects a mission to empower the Church through creating cultures of purpose, generosity, and courage.

Texas Methodist Foundation (TMF) announced today the launch of its redesigned logo. Founded in 1938, the organization has had the same logo since the early 1990’s. The goal for the design was to capture how TMF helps steward the potential of the Church toward building cultures of purpose, generosity, and courage that bring the world of God’s imagination to life.

The new design is in relationship to the recently released Wesleyan Investive logo to demonstrate the close collaboration of the two organizations. Though distinctly different organizations, they share the same mission, values, and staff.

“TMF has always responded to the changing needs of the Church, so we felt like it was time to update the logo to reflect both our evolution over the years and our vision for the future,” said President Tom Locke. “Our goal was to modernize the design while creating a logo that captures the financial integrity built up over our 83-year history, the trust and relationships that are at the heart of our ministry, and our vision for inspiring and supporting innovative leaders,” he continued.

TMF's new icon and what it symbolizes

TMF's new icon and what it symbolizes in a chart: diverse shapes, modern stained glass, points of intersection, intersected lines, and steadfastness in motion.

“It is our hope that his new logo will invite like-minded individuals, families, churches and other nonprofits to partner with us in bringing about the world of God’s imagination,” concluded Locke.

About TMF:

Texas Methodist Foundation (TMF) is a nonprofit organization dedicated to empowering the Church to achieve its God-appointed mission, and living our values of servanthood, integrity and competence. TMF is the largest United Methodist foundation in the country offering assistance to United Methodists through investments, loans, grants, leadership platforms, gift planning, and endowment services. TMF serves the six United Methodist conferences throughout Texas and New Mexico. TMF is based in Austin, Texas. To learn more, please visit tmf-fdn.org.